Description:
Direct responsibility for proper implementation of all Trade Marketing & BTL activities in the assigned
geography
Job Responsibilities:
✓ Identify the right trade marketing / BTL activities & recommend to HO for approval
✓ Translate Brand plans into Implementation strategies
✓ Focus & develop Trade Marketing activities & BTL in Weak & Moderate markets
✓ Ensure right outlet selection for Trade Marketing activities – Dealer board branding / In-shop branding
/ Retailer meets / Retailer engagement activities etc
✓ Ensure right kind of BTL activities are selected for the TG group – Women marathons / RWA / Joggers
Park / In-shop consumer sampling etc
✓ ROI for every activity conducted
✓ Ensure proper printing / fabrication of collaterals / POS materials as per plan
✓ Drive visibility / merchandising at POS
✓ Consumer sampling through Sales Promoters at POS / POA
✓ Coordination with Agencies to Plan, Execute, Implement Trade Marketing / BTL activities
✓ All activities to be closely monitored & tracked on Monthly / Qtr.
Basis Requirement:
- Willing to travel 10-12 days per month
- Vendor / Agency network
- < 35 yrs age
- Any graduate
- Must know the local language
Reports to:
Senior Manager
Location:
Ernakulam
Experience:
3-5
Age:
< 35 yrs
Education:
Any graduate
Language:
Must know the local language, Fluency in English
