Assistant General Manager - Sales


Responsible for the coordination of Sales and Distribution activities across the assigned region through team performance, development and controlling sales expenses. Effectively drives organizational strategy into ground level execution.


  • Responsible for achieving Primary and Secondary Sales targets across brand/pack for the assigned region in line with Sales Strategy.
  • Effectively drive distribution and availability across the region.
  • Forecasting and ensuring Stock availability across C&F / Distributors in line with defined MFS.
  • Establishing and managing budget and optimizing the trade spends as per budget.
  • Implementing credit policy and controls.
  • Develop the Go-To-Market strategy for the region in concurrence with the sales leadership.
  • Ensuring distributor health and investment as per plan and managing the distributor’s business health and hygiene as per company norms.
  • Work closely with the National Modern Trade head to enhance channel cohesiveness complimenting each other.
  • Effectively motivate and manage the teams – driving productivity and ensure attrition within norms.

Reports to:

Vice President - Sales & Marketing




12 - 15 Years


35 - 36 Years


MBA (Regular)


Proficiency in local language - Malayalam, Fluency in English, Hindi (Any level - Beginer, Intermediate or Advanced)

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